Privacy Policy

ArcelorMittal Orbit Privacy Policy

PRIVACY POLICY

The ArcelorMittal Orbit is operated by EQUANS, and owned by the London Legacy Development Corporation. Both organisations are committed to safeguarding the privacy of our customers and website visitors.

We will only use the information that we collect about you lawfully. This policy (together with our website terms of use, ticket order Terms and Conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

(1) WHAT INFORMATION DO WE COLLECT AND WHY?

We may collect, store and use the following kinds of personal information:

a. information about your computer and about your visits to and use of this website including (but not limited) to your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation. This information will not be used to individually identify you;

b. information, financial or otherwise, that you provide to us for the purpose of purchasing tickets or merchandise, which will be used to permit and facilitate that sale and the delivery of your product. Information as part of ticket sales is shared with our ticketing partner, DigiTickets – details of their Privacy Policy can be found here www.digitickets.co.uk/privacy-policy.

c. entering website competitions or prize draws with us (including name, mailing and/or email address), in order to deliver your prize;

d. information that you provide to us through using any of the user-generated content upload forms, or the contact us forms (including name/username, email address and comments), which will be used to deal with your enquiries;

(2) COOKIES

When you navigate the internet, small text files known as cookies are placed on your computer, tablet or mobile phone. Cookies cannot be used to identify you personally.

These cookies are restricted for use only on our website. Outside of the ticket booking process, these are used to gather general information about site performance and use. When you buy tickets, essential cookies are necessary to track your purchase – these cookies are hosted on the DigiTickets sales site and details of their Cookie Policy is here: www.digitickets.co.uk/cookie-policy.

You can find out more information about cookies at allaboutcookies.org and www.youronlinechoices.eu

We use Google Analytics to collect information about how visitors use our website. This information helps us to compile trends and analysis to help us continually improve the website user experience. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you. User data is anonymous.

You can read more about how Google’s position on privacy of analytics. (hyperlink to this - https://support.google.com/analytics/answer/6004245 )

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.

(4) USING YOUR PERSONAL INFORMATION

Personal information submitted to us via this website will be used for the purposes specified in this Privacy Policy or in relevant parts of the website. It will not be used to send you marketing information unless you have explicitly and clearly consented to that, and you will be able to unsubscribe at any time. The majority of e-mail data will be stored for no more than two years – exceptions to this are listed below:

We may use the personal information supplied by you to:

a. administer the website;

b. improve your browsing experience on the website, via cookies;

c. enable your use of the services available on the website, such as buying tickets;

d. provide you with information, products or services that you specifically request from us or which we feel may interest you, where you have consented to be contacted for such purposes (this information will be kept until you unsubscribe);

e. deal with enquiries and complaints made by or about you relating to the website, your ticket purchases or your visit to the ArcelorMittal Orbit.

We will not provide your personal information to any third parties for the purpose of direct marketing.

(5) DISCLOSURES

Both the venue owner – the London Legacy Development Corporation - and,the venue operator – ENGIE UK – have access to the information collected by this website. AKA, a marketing supplier procured by the London Legacy Development Corporation have access to Google Analytics anonymised data.

In addition, we may disclose your personal information:

a. to the extent that we are required to do so by law;

b. in connection with any legal proceedings or prospective legal proceedings;

Except as provided in this privacy policy, we will not provide your information to third parties.

(6) SECURITY OF YOUR PERSONAL INFORMATION

We will take appropriate technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology. Any payment transactions will be encrypted where possible.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your ticket order, the processing of your payment details and the provision of support services.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

(7) POLICY AMENDMENTS

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. This policy was last amended in May 2018.

(8) YOUR RIGHTS

You have the legal right to request to see the personal data we hold on you, rectification or erasure and data portability. For this purpose you may contact the following address:

ENGIE Services Limited,

Shared Services Centre Q3 Office,

Quorum Business Park,

Benton Lane,

Newcastle Upon Tyne,

NE12 8EX

You have the legal right to:

Request to see the personal data we hold on you, rectification or erasure and data portability.

Need to consider what happens if someone requests to withdraw their personal consent. We will need to create a message explaining the implications if someone withdraws their consent. How will affect their visit, their tickets, their rights etc.

Should we fail to meet your statutory rights you can complain to the Information Commission’s Office.

(9) THIRD PARTY WEBSITES

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(10) CONTACT

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by e-mail to info@arcelormittalorbit.com or by post to:

ENGIE Services Limited,

Shared Services Centre Q3 Office,

Quorum Business Park,

Benton Lane,

Newcastle Upon Tyne,

NE12 8EX

Company Number – 00598379

(11) DATA CONTROLLER

The data controller responsible in respect of the information collected on this website is ENGIE Services Ltd.

Our data protection registration number is 06809285.

DigiTickets Privacy Policy

Policy Owner

This policy is owned and distributed by IT and Compliance manager of Digital Ticketing Systems Limited

Who we are

In this Privacy Policy, references to "we", "us", and "our"" are to Digital Ticketing Systems Limited (Company number 07044584). References to "our Website" or "the Website" are to *.digitickets.co.uk.

Digital Ticketing Systems Limited is the data controller responsible for the personal information collected through this Website.

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us, make a purchase, register for services, or complete forms on our Website, we may collect information such as:

Name
Postal address
Email address
Telephone number
Purchase and booking information
Any other information voluntarily provided by you

Payment Information

Payments made through our Website are processed by authorised payment service providers. We do not store your full credit or debit card details on our systems.

Our payment providers may process payment information and carry out fraud prevention and verification checks. Where international transfers are required, appropriate safeguards will be applied in accordance with applicable data protection laws.

Digital Ticketing Systems is PCI DSS v4.0.1 compliant and are annually assessed/certified.

Website Usage Information

When you visit our Website, we may automatically collect:

IP address
Browser type and version
Device information
Screen resolution
Operating system
Referral source
Pages visited and actions taken on the Website
Date and time of access

Marketing Preferences

If you choose to receive marketing communications, we will record your preferences and any interactions with our emails, including whether emails are opened or links are clicked.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, remember your preferences, analyse usage, and improve user experience. Further information is provided in our Cookie Policy below.

How We Use Your Information

We process personal information for the following purposes:

To provide products and services you request
To process transactions and fulfil orders
To provide customer support and after-sales services
To manage bookings and accounts
To improve our Website, products, and services
To ensure Website security and prevent fraud
To comply with legal and regulatory obligations
To send marketing communications where we have your consent or another lawful basis to do so

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Performance of a contract: to provide goods or services you have requested.
Legal obligation: where processing is necessary to comply with legal requirements.
Legitimate interests: to manage and improve our business, Website security, and customer experience.
Consent: where required, including for certain cookies and marketing communications.

Where we rely on consent, you may withdraw it at any time.

Sharing Your Information

We may share your personal information with:

Payment processors
Hosting and IT service providers
Delivery and fulfilment partners
Marketing and communications providers
Analytics and Website performance providers
Professional advisers and auditors
Regulatory authorities, law enforcement agencies, or courts where required by law

All third-party service providers are required to process personal information only on our instructions and in accordance with applicable data protection laws.

We do not sell personal information to third parties.

International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as:

Transfers to countries deemed to provide an adequate level of protection; or
Approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, regulatory, and reporting requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve performance, and provide analytics information.

How We Use Cookies

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled through our cookie management tools.

Cookie	Purpose	Duration
PHPSESSID	Maintains user session and shopping basket functionality	Session / 24 minutes
dtAnalyticsConsent	Records cookie consent preferences	1 year

Analytics Cookies

These cookies help us understand how visitors interact with the Website so that we can improve performance and usability.

These cookies are only placed with your consent.

DigiTickets

Examples include:

dtAnonymousID

Used to distinguish individual visitors and record their activity on the Website (pages viewed, events, approximate location, device and referral source) so we can analyse and report on how the Website is used. This data is collected against a randomly generated identifier stored in the cookie.

Google Analytics

Examples include:

_ga
_ga<container-id>
_gid
_gat_<tracker-name>

Google Privacy Information:

https://support.google.com/analytics/answer/6004245

Microsoft Clarity

Examples include:

_clck
_clsk
CLID
ANONCHK
MR
MUID
SM

Used to analyse user interactions and improve Website usability.

Microsoft Clarity Information:

Performance Monitoring Cookies

Performance monitoring tools help us identify technical issues and improve Website reliability.

Examples may include cookies used by services such as New Relic.

Managing Cookies

When you first visit our Website, you will be presented with a cookie banner allowing you to:

Accept all cookies
Reject non-essential cookies
Choose your cookie preferences

You may change your preferences at any time through our cookie settings tool.

You can also manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Your Data Protection Rights

Under UK GDPR, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request portability of your data
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner's Office (ICO)

For more information about your rights, visit:

https://ico.org.uk/

Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects using solely automated processing.

Where automated tools are used for fraud prevention, security monitoring, or service administration, appropriate safeguards will be applied in accordance with applicable data protection legislation.

Childrens Data

Our Website is not intended to knowingly collect personal information from children unless necessary to provide services requested by a parent, guardian, school, attraction, venue, or authorised organisation.

Where we process children's personal information, we take additional care to ensure appropriate protections are in place.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Digital Ticketing Systems (t/a DigiTickets)

Sentio House, Pynes Hill, Exeter, Devon, EX2 5AZ

www.digitickets.co.uk/compliance-request

If you have concerns about how we use your personal information, you may submit a privacy complaint to us using the contact details above.

We will acknowledge your complaint and investigate it in accordance with applicable data protection legislation. We aim to respond without undue delay and within the timescales required by law.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

Other Websites

This Privacy Policy applies only to this Website. Links to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing any personal information.

Last Updated: 25 August 2026